adevarul.ro/economie/haine-fabricate-in-romania-va

Romanian clothing manufacturers are shifting from producing for foreign brands to developing their own labels amid rising costs and declining consumption. The industry faces challenges such as a shrinking workforce and competition from cheap imports. Experts emphasize the need for innovation and investment in technology to maintain competitiveness. Many local producers are struggling with reduced orders and financial pressures, leading to factory closures and job losses. The focus on creating proprietary brands allows manufacturers to control the entire production process, but they still grapple with high production costs and the need for skilled labor. Consumer preferences are evolving, with some prioritizing quality over price, yet affordability remains crucial for many buyers.