economedia.ro/altex-incepe-editia-de-back-friday-p

Altex's Black Friday edition starts on October 29, featuring three weeks of deals across Altex, Media Galaxy, and BRICO. Each week offers different discounts on various products, including up to 50% off on small appliances and home goods. Customers can purchase items in installments, with options for interest-free payments. The event reflects a trend of increased online shopping, with 70% of customers preferring this method. Additionally, the use of AI tools by consumers is rising, leading to more informed purchasing decisions. Searches for products have significantly increased, especially through images, indicating a shift in consumer behavior.