www.economica.net/lancia-mizeaza-pe-noul-gamma-si-

Italian brand Lancia is set to launch the new Gamma crossover, revealed at the 2026 Paris Motor Show, through Fiat dealers outside Italy. This strategic shift aims to revitalize Lancia as a premium brand within Stellantis, as current offerings are limited to one model, the Ypsilon. The integration into Fiat's network is expected to enhance visibility and reduce costs associated with establishing a separate dealer network. The Gamma will feature both hybrid and electric versions, with varying market strategies across Europe. Lancia aims to improve its market presence and reduce reliance on the Italian market, targeting a diverse customer base with its new model.