economedia.ro/antreprenoriatul-feminin-dincolo-de-

A study reveals that quality is the primary success metric for female entrepreneurs, surpassing revenue. Visibility and effective communication are crucial for product sales. The She’s Next program supports women in enhancing their businesses through resources and mentorship. Successful entrepreneurs emphasize the importance of brand storytelling and personal connections with clients. The program offers significant grants to help women-led businesses grow, with a focus on marketing and communication skills.