www.economica.net/batalia-discounterilor-pe-cota-d

Lidl and Penny have significantly expanded their presence in Romania, opening over 40 new stores this year. Lidl plans to invest 285 million euros for further expansion, while Penny aims for 3 billion euros by 2035 to reach 1,000 stores. Lidl has opened 24 stores so far, nearing last year's total, while Penny has inaugurated 18, with a slower pace compared to 2025. Both retailers are major players in the Romanian market, with Lidl operating over 400 stores and Penny 474.