www.antena3.ro/externe/bbc-reclame-politice-contro

The BBC World Service uncovered numerous Facebook pages promoting political ads targeting opposition movements in Serbia, featuring unverified claims ahead of the parliamentary elections. These ads lacked proper funding disclosures, violating Meta's advertising policies. Some ads were linked to a Romanian company, Bmobile SRL, which paid for several ads in Romanian currency. A total of 56 pages ran at least 91 ads, many containing misleading information about opposition leaders. Despite the legality of political advertising, transparency rules were not followed, and Meta removed several ads for non-compliance. The ads often featured AI-generated profiles and aimed to mislead viewers about candidates' integrity, with some videos gaining millions of views despite low follower counts.