adevarul.ro/blogurile-adevarul/lohn-ul-nostru-cel-

The article reflects on the concept of 'lohn' in Romania, comparing it to modern outsourcing in the IT sector. It discusses the historical context of lohn, where factories produced goods for foreign clients without owning the materials or brands. This model created jobs but also led to low profit margins and dependency on cheap labor. As salaries rose, many orders shifted to cheaper markets. Currently, about 80% of Romania's IT industry operates on an outsourcing model, which is now challenged by rising costs and the emergence of AI. Companies are urged to adapt by focusing on results rather than hourly billing, fostering partnerships with clients. The author emphasizes the need for accountability and understanding client needs to avoid repeating the mistakes of the past.