bizbrasov.ro/2026/10/23/voteaza-branduri-brasovene

The fwdBV magazine and BrandBerry continue the "Top 100 Most Loved Brașov Brands" project in 2026, focusing on trust and community attachment. This initiative evaluates local brands beyond financial metrics, emphasizing their role in community identity. Participants can vote for brands they appreciate, with the research assessing dimensions like favorite brands, desired employers, and trusted media. The results provide insights into public perception and the evolving relationship between brands and the community. Dr. Romulus Oprică highlights the study as a measure of community belonging, aiming to recognize brands integrated into Brașov's collective identity. The ranking methodology reflects the intensity of preferences, reinforcing the importance of brand reputation and trust.