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Asia Express, based on the original Peking Express format, premiered in Belgium and the Netherlands in 2004. Initially, the show faced low ratings, prompting producers to consider cancellation after the first episodes. However, audience interest grew significantly over time, turning it into a sleeper hit. By the end of its first season, viewership numbers increased dramatically, making it one of the most popular shows in both countries. In Romania, Asia Express has consistently attracted high ratings, often leading in audience share.