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A study by the World Gold Council and Boston Consulting Group reveals that young investors are keen on digital gold, with potential demand reaching $700 billion. However, trust in providers is crucial before they invest. Currently valued between $45 and $55 billion, the digital gold market could see an additional $95 billion demand by 2031. The study indicates that nearly 90% of surveyed investors would consider investing if conditions were right, with younger individuals showing greater awareness. Trust remains a significant barrier, as 80% of respondents require assurance from firms before investing. Digital gold allows for small investments without physical storage risks, primarily accessed through banking apps in countries like China and India.