economedia.ro/brandul-moldovenesc-bumbacel-deschid

Kaufland România has launched its first shop-in-shop space for the Moldovan brand Bumbăcel, featuring clothing and home textiles. The new area, located in Kaufland Iași – Nicolina, spans 64 square meters and offers over 500 items for all family members. Additional openings are planned in Bucharest and Constanța by the end of November. Bumbăcel, founded in 2013, operates in seven countries and aims to enhance customer experience through this collaboration with Kaufland.