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Consumers are advised to carefully check Black Friday 2026 offers, compare prices, and avoid impulsive buying due to promotional pressure. The National Authority for Consumer Protection (ANPC) emphasizes the importance of informed purchasing decisions, especially during sales events. They recommend planning purchases, verifying online promotions, and ensuring merchants provide clear identification and return policies. Consumers should also assess the authenticity of discounts and consider additional costs before finalizing orders. ANPC warns against hasty decisions influenced by urgency messages and stresses the need for thorough information to understand actual offer conditions.