economedia.ro/intentia-de-cumparare-de-black-frida

This year, 70% of people plan to shop on Black Friday, marking the highest intention in four years. Men and women show similar buying intentions, but their shopping lists differ significantly. Over 40% of men prefer IT products, while nearly 40% of women lean towards cosmetics. Most shoppers have a pre-set budget, averaging around 2,100 lei. Online shopping is increasingly popular, with 60% planning to buy exclusively online in 2026. The volume of transactions on Black Friday 2025 increased by 19% compared to 2024, indicating a shift towards digital purchases.