startupcafe.ro/black-friday-2026-7-din-10-romani-v

A recent MKOR study reveals that 70% of Romanians plan to shop on Black Friday 2026, the highest rate in four years. The average budget is around 2,100 lei, with 60% preferring online shopping. Men's and women's shopping preferences differ significantly, with men favoring electronics and gaming products, while women lean towards cosmetics and clothing. The study indicates a growing trend towards online purchases, with a notable increase from previous years. Additionally, 86% of potential buyers have set a budget beforehand, primarily based on available funds. The study was conducted with a sample of 1,000 respondents aged 18 to 55, ensuring a 95% confidence level.