startupcafe.ro/wolt-deliveroo-ads-set-comun-instru

Wolt and Deliveroo Ads introduced advertising tools for brands and merchants during a summit in Copenhagen. Key features include Spotlight for immersive visibility, Sponsored Products for direct purchases, and an enhanced Ads Manager for campaign management. These tools aim to streamline advertising across multiple countries, allowing brands to measure results uniformly. The companies noted a significant increase in new customer purchases and highlighted the impact of major events on consumer behavior. For instance, during a recent football tournament, pizza and burger orders surged, demonstrating the effectiveness of targeted advertising strategies.