Armata germană, nouă strategie de recrutare: localurile de kebab / Ministerul o numește publicitate „ambientală”: materiale de recrutare plasate în locuri cu potențialii candidați / Berlinul urmărește să recruteze aproximativ 73.000 de soldați activi

Germany's kebab shops are now part of a military recruitment campaign, allowing citizens to enlist in the Bundeswehr by scanning QR codes on food packaging. This initiative targets not only young people but also those considering a career change. The campaign aims to recruit around 73,000 additional active soldiers over the next decade. Kebab shops voluntarily participate without compensation, receiving branded packaging for free. This unconventional strategy reflects Germany's urgency to expand its military forces, aiming for over 260,000 soldiers by 2035 to meet NATO requirements.