Arheologii au descoperit cel mai vechi 'fake' din lume: Prima marcă de lux din Epoca Bronzului care se lupta cu replicile, fără reclame și fără influenceri

A recent study reveals that pottery from Qurayyah, dating back 3,200 years, exemplifies early branding practices. Researchers identified eight criteria that classify Qurayyah Painted Ware as a brand, including distinct visual identity and centralized production. The pottery, known for its geometric designs, was widely exported and imitated, indicating its cultural significance. This discovery reshapes our understanding of ancient Arabian communities, highlighting their involvement in extensive trade networks. The study emphasizes the ingenuity of Qurayyah's inhabitants in creating a lasting ceramic tradition.