Arabia Saudita: Ceer, noile masini electrice Exobot

Saudi company Ceer has unveiled its first two electric vehicle prototypes, marking a significant step in its industrial strategy. The joint venture plans to launch five more models by 2030, aiming to establish a sustainable local automotive industry and reduce reliance on oil revenues. The new premium sedan and large SUV are set to enter the market in early 2027, utilizing advanced materials and innovative designs. Ceer, backed by Saudi Arabia's Public Investment Fund and Taiwan's Foxconn, faces a competitive global automotive landscape while navigating economic challenges. The company has adopted a flexible strategy, including hybrid and conventional engine models, to adapt to market demands. Ceer's growth plan emphasizes careful expansion to avoid liquidity risks, with a focus on meeting global regulatory standards and targeting regional markets by 2034.