Apple face cea mai mare schimbare din ultimii şapte ani în calendarul lansărilor iPhone; Modelele mai ieftine ar urma să fie mutate în primăvară

Apple has shifted its iPhone launch strategy, introducing the iPhone Duo foldable and iPhone 18 Pro models, but not the standard iPhone 18. Analysts predict standard models will launch in spring, aiming to balance sales throughout the year. The iPhone 18 Pro starts at $1,199, while the previous iPhone 17 is now priced at $899. This change may stabilize revenue and support average selling price growth, as Pro models gain importance. However, there are risks, as price-sensitive buyers might delay purchases for cheaper models. The new strategy also eases supply chain pressures by reducing the number of new models introduced simultaneously, allowing Apple to focus on premium offerings like the $1,999 iPhone Duo, which features advanced capabilities and improved performance.