Analiză WebDigital: Efectele presiunii jucătorilor externi asupra pieței de ecommerce din România - StartupCafe

The competition in Google Shopping in Romania has significantly changed over the past 18 months, with Trendyol increasing its market share while Temu and Shein have decreased their visibility. An analysis by WebDigital shows that Trendyol's impression share rose from 8.11% in 2024 to 43.76% in 2026, while Temu and Shein faced declines due to new EU taxes on low-value imports. The data indicates a structural increase in advertising costs, with a 27% rise in cost per click. The analysis highlights the need for Romanian merchants to adapt their strategies in response to these market shifts, focusing on competition and category dynamics.