Analiză WebDigital: Efectele presiunii jucătorilor externi asupra pieței de ecommerce din România - Economica.net

The competition in Google Shopping in Romania has significantly changed over the past 18 months, with Trendyol increasing its market share while Temu and Shein have decreased their visibility. An analysis by WebDigital shows that Trendyol's impression share rose from 8.11% in 2024 to 43.76% in 2026, while Temu and Shein faced declines due to new EU taxes on low-value packages. The average cost per click increased by 27%, indicating a structural price rise in the market. The data suggests that Romanian merchants need to adapt their strategies to maintain competitiveness in this evolving landscape.