Analiză WebDigital: Efectele presiunii jucătorilor externi asuprapieței de ecommerce din România

WebDigital's analysis reveals significant shifts in Romania's ecommerce landscape, particularly with Trendyol's rise and the decline of Temu and Shein due to new taxes. The data shows a marked increase in Trendyol's market share, while external pressures have led to higher costs for local merchants. The introduction of new taxes has further impacted the visibility of foreign competitors, particularly Temu and Shein, who have seen substantial declines in their advertising presence. The overall cost per click has risen, indicating a structural change in the market, while conversion rates have improved, suggesting that traffic remains qualified. Romanian merchants must adapt their strategies to navigate this evolving landscape effectively.