Analiză USDA: Românii cumpără tot mai multă mâncare din import, dar rămân extrem de atenți la preț

Romania's food market is growing, but consumers are increasingly price-sensitive due to inflation and tax hikes, according to the USDA report. Imports rose to $16.1 billion, while exports surged by 22% to $14.3 billion, reducing the agricultural trade deficit. Retailers are adapting by focusing on private labels and affordable products, with supermarkets dominating the market. E-commerce for physical goods reached $8.3 billion, influenced by social media and online reviews. The report highlights the need for companies to cater to value-oriented consumers, as premium products still hold potential despite strong EU competition.