„Americanizarea” Greciei. Valul american lovește Grecia: vedete, zboruri record și miliarde de euro lăsate pe insule

This summer, Greece has become a favored destination for international celebrities, boosting its tourism image significantly. Stars like Madonna, Justin Bieber, and Katy Perry have shared their experiences in various Greek islands, providing free promotion to the country. The influx of American tourists has increased, with significant revenue growth, highlighting the importance of this market for Greece's economy. Additionally, the expansion of direct flights from the U.S. has made Greece more accessible. However, concerns about over-tourism and its impact on local infrastructure are rising, prompting authorities to seek sustainable tourism strategies.