„Am făcut vânzări de 120.000 de euro pe TikTok într-o singură zi”. Afacerea cumpărăturilor live

Live shopping is rapidly growing, with platforms becoming essential for direct consumer engagement. Daisy Kelly's business, Glow For It, has thrived through TikTok Shop, generating significant sales. However, experts warn of impulsive buying risks associated with this format. Many businesses report increased sales through live streams, but financial advisors caution about excessive spending triggered by urgency and ease of payment. Recommendations include avoiding saved card details and tracking expenses to mitigate impulsive purchases. As live shopping becomes mainstream, it presents both opportunities and challenges for consumers and retailers alike.