Alexandra Vlaiculescu, BYD România: „Uneori, piața îți spune ce urmează înainte să apară în raport”

Alexandra Vlaiculescu, Auto Business Analyst at BYD Romania, discusses the importance of data in business decisions, market changes, and dealer relationships. She emphasizes how data helps anticipate market trends and informs strategic decisions. BYD's performance in August showed resilience despite a declining market, with a notable market share. CRM plays a crucial role in connecting the company, dealers, and customers, enhancing the customer experience. Feedback from dealers is vital for understanding market dynamics. Rapid dealer network expansion poses challenges, particularly in maintaining consistency and ensuring technology adoption. Overall, customer interaction and product diversity signal business health beyond sales figures.