AI câștigă teren în deciziile de cumpărare: 31% o folosesc

Recent research by Boston Consulting Group reveals that 31% of consumers use AI during their purchasing process, a significant increase from 18 months ago. About 19% are regular AI users, with 70% purchasing AI-recommended products. Trust in AI is growing, with expectations of a 15% increase by 2030. Five key trends are reshaping consumer behavior: trust, AI-assisted decision-making, value over price, well-being, and the rise of single-person households. Brands face challenges as AI introduces consumers to previously unconsidered brands, while many single-person households feel underserved by existing products. Understanding these trends is crucial for future growth strategies.