Adina Serac, TUI România: „City break-urile nu vor muri niciodată”. Cum ar putea agențiile să recâștige turiștii care își organizează singuri vacanțele

Adina Serac from TUI Romania emphasizes the enduring appeal of city breaks and the need for travel agencies to adapt to changing tourist behaviors. She highlights the importance of providing curated information and support to compete with the wealth of online resources available to travelers. Serac believes that the unique human element offered by agencies is irreplaceable, especially in crisis situations. Additionally, Andreea Petrișor discusses the role of artificial intelligence in tourism, asserting that while AI enhances efficiency, it cannot replace human interaction, particularly during emergencies.