94% dintre magazinele online vor să se extindă în străinătate

A recent survey by Packeta Romania reveals that 94% of participating online stores plan to expand internationally within the next year, primarily targeting Western Europe. However, logistics and return management pose significant challenges for these merchants. The survey indicates that 81% of respondents are focused on Western European markets, while 69% already sell both domestically and abroad. The international expansion allows merchants to reach more customers and diversify their income, but it also brings logistical and regulatory hurdles. Delivery times, tracking, and adapting to local market requirements are critical issues for online retailers. Packeta Romania's managing director noted a clear shift in how Romanian online stores view international expansion.