27% dintre adolescenți ar lăsa AI-ul să le aleagă și să le cumpere produsele

A recent Mastercard study reveals that 27% of teenagers aged 13-18 are willing to use AI shopping assistants, compared to 16% of their parents. The study highlights a growing trust in AI recommendations among youth, with 31% preferring AI suggestions over friends' advice. The report discusses the concept of 'agentic commerce', where AI can act on behalf of consumers, streamlining the shopping process. By 2030, Mastercard estimates over 300 million online shoppers may regularly use AI for purchases. The study also notes generational differences in perceptions of AI in shopping, with younger parents more inclined to use AI than older generations.