Smasheria are prima găină branduită din România

Smasheria, a new restaurant in Constanța, has introduced Romania's first branded chicken as part of its marketing strategy. The chicken, dressed in the restaurant's visual identity, features in social media videos to attract attention. Smasheria aims to stand out in the QSR market with a unique approach, including a menu that uses numbers instead of traditional names for burgers. This unconventional branding seeks to create memorable communication in a crowded digital space, prompting curiosity among potential customers.