Platforma de fast-fashion Shein pierde procesul de la Londra împotriva rivalului Temu privind drepturile de autor

Shein lost a copyright lawsuit against Temu in London, marking the first legal confrontation between the two fast-fashion platforms. Shein accused Temu of using its product images to promote similar items, claiming this was an industrial-scale copyright infringement. The London court dismissed Shein's arguments, which surprised the company, suggesting it could hinder copyright protection efforts online. The legal battle continues, as Temu has also filed a lawsuit against Shein for competition law violations, alleging exclusivity agreements with suppliers. Both companies are involved in multiple lawsuits across the U.S. and are rapidly expanding internationally.