eMAG: 8 din 10 tați spun că fotbalul îi apropie de copii

eMAG's campaign 'Love is Worn' highlights how football gear fosters emotional connections between fathers and children. The initiative shows that shared passion can enhance communication and bonding. A study reveals that 74% of fathers feel closer to their kids through football, with many using it as a means to express emotions. The newly launched eMAG Fan Shop offers official merchandise from popular teams, promoting these shared experiences.