„Tricoul e o piele”: Cum îi apropie fotbalul pe tați și copii | eMAG

eMAG's campaign 'Love is Worn' highlights how football gear fosters emotional connections between fathers and children. The initiative shows that shared passion can enhance communication and strengthen relationships. A study revealed that 74% of fathers feel more connected to their children through football, with many using it as a means to express emotions. The newly launched eMAG Fan Shop offers official team merchandise, promoting these shared experiences. The campaign emphasizes the importance of simple gestures and shared memories in building familial bonds.