Benchmark for Brasov's tourism development through 2034 is Vienna (municipality's tourism development strategy)

In 2034, Brasov aims to be a leading international tourist destination, competing with major European cities like Vienna. The municipality's tourism strategy for 2027-2034 focuses on addressing key challenges such as low demand and seasonal disparities. It envisions Brasov as a vibrant city with a rich event calendar and a strong local culinary scene. The strategy seeks to increase the average visitor stay and occupancy rates while promoting local heritage and products. Additionally, it highlights the need for regulations in tourism and aims to enhance the region's appeal through better infrastructure and marketing.