Același Big Mac, prețuri diferite în SUA. Cum folosește McDonald’s algoritmul AI

McDonald's increasingly employs artificial intelligence to set menu prices in the U.S. and select international markets, aiming to boost profits while risking customer alienation and regulatory scrutiny. The pricing engine utilizes machine learning algorithms to analyze vast transaction data, generating optimal prices for each location and menu item. Significant price discrepancies have been noted between nearby restaurants, raising concerns among franchisees about pressure to adopt AI-driven pricing tools. While McDonald's asserts franchisees can set their own prices, internal documents suggest they are encouraged to comply with AI recommendations. The company acknowledges potential regulatory and reputational risks associated with this pricing strategy.