Claudia Moise, despre succesul brandului Râureni, la conferința „Made in Romania”: „Luăm ce e mai bun din natură și punem în borcane cu drag”

Râureni, a Romanian food brand, has established itself as a significant player in the market by integrating agriculture and production. Claudia Moise, a marketing specialist, highlighted the brand's commitment to quality and tradition during the 'Made in Romania' conference. The company, founded in 1968 and relaunched in 2008, emphasizes its vertical integration model, which allows better control over production despite challenges like seasonality and labor costs. Râureni aims to export not just products but also the essence of Romanian culinary heritage, focusing on nature, people, and respect as key ingredients for success. The brand's journey reflects resilience and a dedication to maintaining its identity while expanding its reach.